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List your favorite clothing brands and try to guess the targeting and positioning strategies used by the company that made it appealing to you.
Would you do anything differently if you were the marketing executive in charge of that brand?
Bill Penny has a repetitive manufacturing plant producing trailer hitches in Arlington, Texas. The plant has an average inventory turnover of only 12 times per year. He has therefore determined that he will reduce his component lot sizes. He has deve..
Identify the kinds of myths that are perpetuated by the media, and then provide examples of these myths from your own experience.
Do you find these tips to be helpful or do you think that they are too obvious and should be common sense? Were there any tips that made you disagree with the author? Which tips will you adapt into your computer-mediated communication?
How can we screen resumes effectively, given the sheer volume received? Can you find a new product or service that was relatively recently released and describe how the launch was executed? Define which are the most important Fixed costs and Variable..
The at-will employment doctrine governs most hiring and firing among non-public sector health care facilities. Discuss the strengths and weaknesses of this doctrine. How would you amend it, if at all? Discuss your opinions of unions within healthcare..
Why is it important for businesses to forecast (predict) their bad debts for an upcoming cycle?
Stroika Concrete makes bags of easy use concrete for the DIY market. The company mixes their concrete using two ingredients, "Great Grit" and "A1 Aggregate". Great Grit costs $1 per kilogram and consists of 20% fine sand, 40% coarse sand and 40% grav..
Calculate the forecast for October sales. You need to employ a 2-month weighted moving average using 0.4 and 0.6,
You buy a new pair of shoes on sale. The printed receipt states very clearly that the shoes are not returnable. After you get them home, you wear the shoes around the house for a day and decide that they just don’t fit you correctly. So you take the ..
Evaluate Gatorade's social media strategy using the 4E framework. Using the componemets of the 4E framework, outline how an entrepreneur marketing T-shirts can augment or enhance his or her marketing mix efforts.
In this project, you will be given the opportunity to demonstrate your understanding of the risk management concepts covered in this and previous units in the course. Select a real or imagined workplace setting that involves hazards created by two or..
Open latest issue of The Wall Street Journal and look for an article about new moves being made by a corporation, specifically the decisions that are strategic.
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