Reference no: EM132008672

List two benefits for marketers. one of my answers was "Due to digital marketing providing factual, judicious data you can observe and adapt to trends and the actions that real public are talking. You don't have to depend on a sample data set or make any educated guesses. You can analyze and adapt true performance data" but the teachers feedback was this "requires you to identify two benefits of digital marketing for consumers and marketers. Your response, shown below, requires you to substantiate, as the internet may not provide honest comment. There are cases that show Facebook may manipulate voters' opinion. Please check Cambridge Analytica case. Therefore, your response requires substantiation. In addition, your comment about the cost of digital marketing also requires substantiation."