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Discussion Post: Marketing for Shy
Chosen company- Apple
Question I: Write the "company description" of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below.
Question II: Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Question III: List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection.
Question IV: (i) Identify an ethical dilemma that might arise in the industry you selected. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (ii) discuss your alternatives to solve the dilemma; (iii) recommend the best alternative; (iv) explain why the recommendation provides a comprise that manages to please, to a reasonable degree even though not perfectly, both investors and customers.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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