Reference no: EM131267244
Assignment
For this assignment you work in a group (1 to 3 people per group).
Read the following articles and answer the question1 to 2 based on this article.
The Cheskin Research and Studio Archetype/Sapient. eCommerce Trust Study, 1999 (available on the D2L: you do not have to read all. Read from page 8 to page 14).
The study lists six fundamental forms that communicate trustworthiness of an Internet store.
a. List the six fundamental forms.
b. Explain what fulfillment means and what the five components of fulfillment are according to the eCommerce Trust Study above.
c. According to the article, if your product is lesser known brand, how can you build trust?
2. Visit JCPenney.com (https://www.jcpenney.com/) and tigerdirect.com (https://www.tigerdirect.com/). Assess JCPenney.com regarding each of the five components of the fulfillment as stronger, similar, or weaker level when compared to tigerdirect.com. Your mark will be based on your justification and evidence you provide. No mark will be given if no evidence is provided. Use a table format (e.g. the examples of columns include a component, your assessment of JCPenney.com in comparison to tigerdirect.com, and reasons and evidence of your assessment) to answer these questions (Within a table, you many use single line spacing).
Visit Google Analytics Academy (https://analyticsacademy.withgoogle.com/explorer ). Then visit a course titled (Ecommerce Analytics: From Data to Decisions). Visit Unit 2 (Understanding Customers) and click 2.1 Traffic source analysis ( https://analyticsacademy.withgoogle.com/course03/unit?unit=2&lesson=1 ). Scroll down and click start demo button (under the Step 2: Click through the demo).
3. In the example report, what are the top two sources/ mediums in terms of total revenue?
4. What is the ecommerce conversion rate of Googe/CPC in the example report?
Visit Google Analytics Academy ( https://analyticsacademy.withgoogle.com/explorer ). Then visit a course titled (Ecommerce Analytics: From Data to Decisions). Visit Unit 3 (Understanding Shopping Behavior) and click 3.4 Checkout analysis (https://analyticsacademy.withgoogle.com/course03/unit?unit=3&lesson=4). Scroll down and click start demo button (under the Step 2: Click through the demo).
5. Over 31 Points of people abandoned their shopping cart at the account sign-in stage. What can be a potential fix (or solution) for this problem according to the video?
6. Over 62 Points of people abandoned their shopping cart at the payment information stage. In the further analysis, mobile device customers showed much higher abandonment rate. What would be the potential problem considering these facts, according to the video?
7. Assess checkout process of https://www.jcpenney.com/ according to the following table (compare the processes for each practice as yes (it follows the good design practice), no, or somewhat with explanation) and provide some suggestions to reduce shopping-cart-abandonment phenomena in jcpenney.com (80 points) (lecture slide 5-4 Assessment List for Checkout Process show the checkout process in JCPenney)
(Source: This list is based on E-COMMERCE USABILITY: CHECKOUT by Baymard Institute.)
Attachment:- Assignment.rar
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