List the five stages of the consumer

Reference no: EM133212397

Assignment - Consumer Behavior Final Test Practice Discussion Questions

1. List the five stages of the consumer (individual) purchase decision-making process. Define each of the major stages. Provide an original detailed example that demonstrates how a consumer might progress through the model. Highlight possible differences and similarities to organizational / household decision-making.

2. Define demographics. Next, using information you have learned from the text and your notes about the demographics of consumers, identify three marketing opportunities that match demographic trends. Justify your opportunities with specifics from your demographic appraisal.

3. Define lifestyles and its influence on consumer behavior. Go to www.burtsbees.com. How does this site use lifestyle marketing to its advantage? What lifestyle would be most associated with the products shown on this site? After reading the history of the founders, how were the founders able to project their own lifestyles into the products produced by the company? How could the company expand its sales into other lifestyle segments, what would they be?

4. List and then describe the "Big Three" American subcultures. Discuss size, growth characteristics, and reasons for growth where appropriate. Based on the consumer behavior of at least one segment, what is a marketing opportunity in your opinion (informed by your text, class discussions and secondary sources)?

5. The first time Terry sees milk on the shelf of the grocery store, rather than in the refrigerated section, she is confused and not sure that it's real milk. Terry has a ________________ that real milk belongs in the refrigerator. (Type and highlight your answer).

A. Stimulus

B. Sensation

C. Perception

D. Memory

E. None of these

6) Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting his products. (Type and highlight your answer)

A) ideology

B) ecology

C) social structure

D) socio-psychology

7) Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff. In fact, I don't even have a cat." Sam knows this jingle through. (Type and highlight your answer)

A) stimulus generalization

B) reinforcement modeling

C) incidental learning

D) operant conditioning

8) In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers with options including glamour lighting, a hair-blowing breeze, and virtual plastic surgery that includes such enhancements as puffed lips, eradication of blemishes, and Western-style eyelids. What would be the best description of how these photo machines use concepts of the self to attract customers? (Type and highlight your answer)

A) The machines appeal to the extended self.

B) The machines appeal to a gap between the customers' ideal and actual selves.

C) The machines appeal to customers' multiple selves.

D) The machines appeal to the looking-glass self.

Reference no: EM133212397

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