List the components of company marketing mix

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1. What changes in the global wine industry structure and competitive dynamics allowed challengers from New World countries to take market share from France and other traditional producers in the late twentieth century? Use your own words.

2. List the components of a company's marketing mix 4Ps and apply them to Ford automobiles or trucks.

3. Create a brief SWOT analysis of Omega, Inc. Omega Inc. makes lightweight sunglasses with 100-percent UV protection for people who love to hunt, hike, and ride bikes. The company's long-term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective water-sheeting methods. This new feature would be valuable to people who do these outdoor sports. Given the rising popularity of recreational fishing in the United States, Omega products clearly have a huge market potential.

Reference no: EM132283551

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