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List the competitive disadvantages

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Reference no: EM132963859

CASE: Northern Software

Software engineers directly affect the success of many start-up companies. Suppose that a group of investors is about to design a new start-up, a specialty software company based in Fort McMurray, Alberta. These investors have hired you to help them determine the marketing manager's pay. What would you advise? You will need to get some information on Fort McMurray and on the specialty software industry. Please give an in-depth analysis.

  1. List the competitive disadvantages
  2. Advise Policies for external competitiveness.
  3. What are the pros and cons of paying more than their competitors?

Reference no: EM132963859

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