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List the competitive advantages of the product

Assignment Help Marketing Management
Reference no: EM131699024

Post for the Discussion Forum on this topic, addressing the questions below. Unless otherwise specified, each part should be a couple or several bullet points in length.

PART 1: COMPETITIVE ADVANTAGES

List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.

PART 2: MARKET NICHE AND POSITIONING STRATEGY

Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?

PART 3: POSITIONING STATEMENT

Develop a positioning statement using this formula: "To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

Source: Equibrand: https://equibrandconsulting.com/templates/positioning-templates

Reference no: EM131699024

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