List promotional mix elements used inrefresh campaign

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Reference no: EM13899984

List all the promotional mix elements used in the Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign?

Reference no: EM13899984

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List promotional mix elements used inrefresh campaign : List all the promotional mix elements used in the Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign?

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