Reference no: EM133482019
Problem
A. Choose any three similar companies or organizations of your choice and conduct a Competitive Profile Matrix (CPM).
Use the lecture and PowerPoint Presentation in Chapter 3: Evaluating a Firm's External Environment uploaded by your lecturer in PDF format in SBS LMS.
Question I. Describe your three companies or organizations of your choice and why these were chosen to perform the Competitive Profile Matrix. Identify one company which you choose to represent or conduct the CPM on your behalf.
Question II. Choose ONE business department/function to conduct the CPM and explain why it was chosen. The business departments/functions can be Accounting, Administration, Customer Service, Human Resources, IT Management, Manufacturing, Marketing, Operations, Purchasing, Research and Development, Sales, Shipping and Logistics, etc.
Question III. Select at least 10 Critical Success Factors (CSFs) from the given list in the lecture presentation or add them as necessary and assign weights to your CSFs based on the CPM requirements. These CSFs must be relevant to the business department/function. NOTE: Place special attention to the weight assignment which should total 1.
Question IV. Present the Competitive Profile Matrix.
Question V. Based on the Competitive Profile Matrix, what is your analysis of your company or organization against the competitors?
Based on these Matrics, conduct an External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix) of your chosen company or organization.
B. External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix)
Question I. List the External Factors and categorize them as Opportunities and/or Threats.
Question II. List the Internal Factors and categorize them as Strengths and/or Weaknesses.
Question III. Assign a weight factor as well as assign a rating to each factor. NOTE: Place special attention to the weight assignment which should total 1.
Question IV. Determine the weight scores.
Question V. Present the two External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix).
Question VI. Based on the EFE and IFE Matrices' and scores, what is your analysis of your company or organization for External Factors (Opportunities and Threats); Internal Factors (Strengths and Weaknesses)?