List and explain the steps in promotion planning

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Reference no: EM131286332

1. List and explain the steps in promotion planning.

2. Explain the hierarchy of effects and how it is used in communication objectives.

2. Describe the major ways in which firms develop marketing communication budgets.

4. Describe push versus pull strategies. How are push and pull strategies useful in different stages of the product life cycle?

Reference no: EM131286332

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