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Assignment
Choose two Each answer should be around 200 words long.
1. Explain primary and secondary data collection. List two advantages and two disadvantages of using primary data. If you were a marketing manager for a new day care center locating in an urban area, how would you go about gathering marketing information?
2. List and describe the steps in the consumer purchase decision process.
3. List and describe the steps in the Marketing Research process.
4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of.
1. In 200 words or more. Name a brand that leverages social media successfully. Why do you think they are successful? Example. 2. In 200 words or more. What are the most popular social media channels today? Which one do you use the most? Why?
Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion
Using the template provided in attachment create your own layout. Use the "How to Change Consumer Behavior" file
cultural value that matches your home country's product values, demographic characteristics of your proposed target market
Integrated Marketing Channels-Progressive: 1. How did the new toll-free telephone number create a new marketing channel at Progressive 2. Was this new marketing channel effective? Be specific.
Embraced by marketing-oriented companies.
Innovations in Distribution Strategy
When tariffs are imposed on European imports of shoes from China and Vietnam, who stands to gain? Who stands to lose?
Apple's Next Products: Is a New Strategy Needed, Based on the video http://www.youtube.com/watch?v=glnTz5HD05U, fast forward to current day
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Describe three advantages and three disadvantages of standardizing the marketing mix worldwide
What is Market Segmentation? Being a marketing manager, what kind of different bases you will chose for the Market segmentation.Almarai wants to launch a new product in his product portfolio what are the steps it can take for the new product developm..
How does the media positively or negatively influences the public's image of nursing?- What other venues may better educate the general public on the role and scope of nursing as well as the changing health care system?
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