List and define four market segments

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Part A. List and define four (4) market segments (target markets) into which you fit.

Part B. Discuss each of the four (4) market segments – including descriptors such as demographics, lifestyle, and usage behaviors of each and why you believe you fit into each one.

Part C. Apply Maslow’s theory of motivation to each market segment. Based on the demographics, lifestyle, and usage behaviors you indicated, select two (2) primary needs for each of your four (4) chosen market segments and describe how each need would drive buying behavior.

Reference no: EM132224765

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