Linking back to the greater organizational strategy

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1. Describe a situation in which you have gone through the marketing research process. Make sure pyu properly indicate all the steps in the process (1. locating and defining problems or issues, 2. designing the research project, 3. collecting data, 4. interpreting research findings, and 5. reporting such findings).

2. Why is it important to have an elevator pitch, or in other words, being able to quickly summarize what you do or your team does for your organization? Linking back to the greater organizational strategy from what you do in your role?

Reference no: EM132159986

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