Line of critique of science-tech enabled marketing

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Question

Marketers often employ tools like predictive analytics, neuro-science and psychology (especially the study of cognitive biases) in their work. Marketers tend to defend the use of these tools as necessary because they help businesses understand and serve customers. More specifically, the tools help minimize irrelevant ads and assist in designing products, services and user experiences that are delightful. Some consumers and critics don't view the use of these tools in such innocent terms and believe they empower marketers to do more than just meet customer needs.

Discuss the contours of this line of critique of science/ tech enabled marketing. Do you agree with this critical perspective? Why or why not?

Reference no: EM133433002

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