Reference no: EM132279854
1. The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be __________.
specialty wholesalers
full-line wholesalers
limited-wholesalers
universal wholesalers
cash and carry wholesalers
2. The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and __________.
machine vendors
credit line wholesalers
transport vendors
cash and carry wholesalers
container transport vendors
3. Multichannel retailers are retailers that
sell different products through entirely different channels.
sell through different channels under different brand names.
utilize strategic and tactical wholesalers.
utilize and integrate a combination of traditional store formats and nonstore formats.
combine two channels for their offerings: one for products and the other for services.
4. Sales of goods and services to consumers through personal interactions and demonstrations in their home or office is referred to as direct selling, or __________.
person-to-person sales
interactive selling
door-to-door retailing
individual promotion
customized selling
5. Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is her markup in dollar terms?
$36
$64
$100
$360
$1,000
6. When should you determine the size and location of your audience?
When choosing the message channel
When determining the message medium
During the completing state
When conducting an audience analysis
During the writing stage
7. If your audience is skeptical, you should introduce conclusions gradually and with more proof.
TRUE
FALSE