Reference no: EM132252132
1. Which of the following are limitations of the observation method of collecting data?
The willingness of a respondent to provide data
The memory of a respondent to accurately report data
The honesty of a respondent when providing data
All of these are limitations of the observation method of collecting data.
None of these are limitations of the observation method of collecting data.
2. A contrived observational setting, as compared to a natural setting
usually speeds the data collection process.
has greater external validity.
results in higher cost research.
limits the use of electrical or mechanical equipment.
involves waiting for the phenomenon of interest to occur.
3. Profit should be the primary goal of a firm, regardless of ethical implications.
a) True
b) False
4. When disguise has involved an active deception of consumers, it is necessary to
tell them that they have been misled.
explain why the deception was necessary.
provide a general overview of the purpose of the project.
All of these are correct.
None of these are correct.