Reference no: EM132227351
1. In blind taste tests, consumers may be unable to distinguish among bottled spring waters (e.g., Poland, Deer Park, and Nestlé), yet they may have very strong preferences for a specific type of spring water. Assuming little to no difference in actual taste, bottle size, or price, preferences are most likely a function of ________________.
a. branding
b. customer service
c. customer management
d. features
e. functions
2. Which of the following is NOT a likely driver for an economic bubble?
a. irrational exuberance
b. sound logic
c. fast-growing business sector
d. extensive availability of capital
e. desire for wealth
3. The strongest relationaship to overall job satisfication is satisfication with which of the following job facts?
A. the work itself
B. pay
C. promotion opportunities
D. coworkers
4. Mark wants to ensure his employees attitudes about the mission of his organization are positive. What should he do?
A. Tell employees what their attitude should be.
B. Leave them alone to think what they want.
C. fire disagreeing employees
D. Let employees state perception of the organization during a team meeting