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Likelihood of purchasing cookie crunch

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Reference no: EM133217320

Cookie Crunch is a new brand of biscuits. The brand manager of Cookie Crunch would like to get consumer opinions regarding:

  1. The likelihood of purchasing Cookie Crunch.
  2. Perceptions that Cookie Crunch is tasty; and
  3. Whether or not Cookie Crunch tastes sweet.

(i) Design a scale to measure each of these three concepts. Use either a Likert scale, Semantic Differential scale, or Behavioural Intention scale where appropriate. Pay close attention to the development of the question wording, number of scale items, and item descriptors.

(ii) What survey method would be appropriate for collecting this information? Why?

Reference no: EM133217320

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