Lifestyles and values, Do the eight categories capture the

Lifestyles and values

Reference no: EM13661451

Show how would you categorize college students as a psychographic group? Explain what are their attitudes, interests, beliefs, and motivations? Are the VALS groups accurate descriptions of you and people you know, or do they reduce people to easy stereotypes? Briefly explain two to three advertisements that seem to be targeting your psychographic group and describe your response to these ads. Do the eight categories capture the essence of most people, or are there lifestyles and values that fall outside these categories? If so, would these other kinds of people be of interest to advertisers?

Reference no: EM13661451

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