Life of product in product life cycle

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Reference no: EM133114974

Develop the BCG and PLC tools for NIKE, then answer these questions:

1. How can disruptive innovation affect your brand in the BCG matrix?

2. Is the length and sequence of each of the PLC phases predictable for NIKE?

3. How can incremental innovation enhance the life of a product in the product life cycle?

4. Is NIKE looking forward to some concrete product or market expansion as of now? Explain it.

Reference no: EM133114974

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