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Licensing helps avoid patent infringement

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Reference no: EM133019149

As a strategy for reaching global markets, licensing provides the licensor Multiple Choice with several advantages. One advantage is

  • there are very few contractual agreements between the two parties, so the licensee is free to sell proprietary technologies originally owned by the licensor at its discretion.
  • the cost of producing and marketing the product in a foreign market is significantly reduced.
  • licensing helps avoid patent infringement.

Reference no: EM133019149

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