Leveraging supply-chain and logistics management

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Reference no: EM132233918

Leveraging Supply-Chain and Logistics Management

Logistic Chain Management: A marketing channel relies on logistics to make products available to consumers and industrial users. Logistics involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. The performance of these activities is logistics management, the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements.

Supply Chain Management is the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to consumers. An important feature of supply chain management is its application of sophisticated information technology that allows companies to share and operate system for order processing, transportation scheduling, and inventory and facility management.

Required: Company name- McDonald’s. How could/would the following company use Supply Chain Management and Logistics Management to satisfy their customers? What are some of the trade-offs associated with their choices? Detail your thoughts on of the companies. Write 180 words.

Reference no: EM132233918

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