Level of cognitive dissonance a consumer experience

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Reference no: EM13971087

1. Is there a correlation between the level of cognitive dissonance a consumer experience and the number of choices on the market for the product prchased?

2. Can marketers ever truly overcome negative attitudes toward a product?

1. Discuss the consumer decision-making process

2. Explain the consumer's postpurchase evaluation process

3. Review the factors which determine the level of consumer involvement

Reference no: EM13971087

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