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Lessons into your own marketing analytics strategy

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Reference no: EM132252779

Brea (2014) provides overviews of practitioners from Fortune 500 companies. With three of those practitioners, how would you compare their use of marketing & sales analytics to shift scarce resources? What lessons or best practices did you learn and how will you incorporate these lessons into your own marketing analytics strategy? What lessons can be applied to a new business that sells specially designed athletic clothing to plus-size women?

Reference no: EM132252779

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