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Lending tree offers personal loans

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E-Loan and Lending Tree are both entrepreneurial firms that offer lending services over the internet. These two firms have both market commonality and resource similarities. Firstly, market commonality is where businesses are in the same market with the same consumers (Hodges and Morris, 2019). On E-Loans website, they state they are an online lender firm that is simple and reliable when it comes to loans. Lending tree is another online lender but advertises a wider range of options than other lenders. On their website, E-Loan offers lending through house financing, small loans, debt consolidation, credit card consolidation, and more. Lending Tree offers personal loans, auto loans, credit cards, etc. This is their market commonality because they are offering similar products to the same market consumers. Their resource similarities are their online platforms, target audience, marketing strategies, etc.

Reference no: EM133165779

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