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LEGO Bricks- Fit for Big Screen

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Reference no: EM133331140

Case: LEGO Bricks- Fit for the Big Screen

1. Knudstorp has carried out a few reforms since 2004 focusing on LEGO's core values. What do you think LEGO's core values are?

2. Assess what Knudstorp did from 2004 to 2008?

3. Describe the competitive environment of the global toy industry in the case.

4. Do you think attempting to compete with Disney and Pixar was another case of over-diversification, or not?

5. If LEGO's attempt turned out to be successful, would that raise awareness around the brand to drive sales to REGO's core products?

6. What story and characters should represent the brand, and how might these help toy sales?

Reference no: EM133331140

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