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What are some of the important business issues that can cause legal problems for global marketers.
Choose a brand which uses multiple media sources. What do you like/dislike about marketing message? Does their message appear consistent throughout different media sources used?
Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit
Write a case: Court rules for employers in two employment discrimination cases brief using the IRAC method
From the e-Activity, determine how the health care provider can best differentiate and market its service offerings. Provide specific examples to support your response.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a print ad and a video broadcast for the product featuring your new strategy
throughout this class you have examined the product or service of a company and addressed market segmentation pricing
What is the importance of the introduction stage of the Product Life Cycle? What are the key objectives that the company must attain in this phase?
Describe some ways that the Emergency Response Guidebook is used when responding to incidents involved the release of hazardous materials.
Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process?
1. compare and contrast the alternative sales positions. select one alternative and then determine when or where that
Complete the Marketing Environment Simulation and Summary in MyMarketingLab
What was the key insight of management guru Tom Peters that he articulated in "The Brand Called You" and Why was it recommended in Chapter 10 that marketing students learn math concepts
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