Reference no: EM133035047

Select topic one or two Topic One

Countries to choose from:

Indonesia vs. Vietnam

Cambodia vs. Bangladesh

As an assistant to the managing director of a national brand wishing to expand production from the United States to the Asia Pacific region, you have been given the task of choosing a country as a possible place for future production.

• Thailand vs. Singapore
• Bangladesh vs. India
• Mexico vs. China
• The Dominican Republic vs. Columbia
• Myanmar vs. Malaysia
• Sri Lanka vs. the Philippines

OR 

Topic Two

As an assistant to the CEO of a national brand wishing to achieve sales growth by expanding into emerging or developed markets, you have been assigned to present a country profile for two nations and choose one for the place for globalization.

Countries to choose from:

• China vs. India
• Brazil vs. Mexico
• South Africa vs. Nigeria
• Philippines vs. Singapore
• Poland vs. Turkey
• Chile vs. Peru

Once you have chosen your topic:

• Use a PESTEL analysis for each nation along with a Venn diagram to illustrate comparisons.
• Analysis of the economic, political, and socio-cultural environments of each nation and the forces for change within it.
• Identify the technological, environmental, and legal developments of the business environment and show how they influence Global Business operations.
• Identify business opportunities, risks, and challenges for each nation. The focus is to be on the fashion industry as it relates to trends, competitive brands or retailers, product differentiation, merchandise mix, and price points.
• Make a final recommendation with your rationale to enter your selected country.

Required key points to be included in the analysis:

You are presenting an argument by recommending one nation over another. The structure of your argument, meaning substantiated research to support your recommendation is the focus. The following also needs to be included in your PESTEL in addition to the basic factors:

Important: Non-Compliance of the following will result in a lower grade.

• If you selected topic one; you should also include information as to what apparel products are currently being made in that nation. What are the tariff implications for your goods? Transportation advantages or disadvantages?  Supply chain considerations?
• If you selected topic two; you should provide the fashion trends of the nation. Who is the competition? Target market considerations? First-mover advantages? Demographic analysis?