Legal considerations in communications management

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Reference no: EM132258586

Communications Management

Learning Outcomes:

1. Understand ethical and legal considerations in communications management and recognize ethical challenges facing by the communications professionals.

Case: But that’s what you said

For the past ten years, you have directed automagic specificities. With corporate offices now in six states, you can usually live up to your claim of findings rare and exotic automobiles for upscale clients. Much of your promotional work is donethrough the mail. Your employees-auto brokers- send out letters advertising the specific characteristics of the cars they have available.

1) Write guide to suggest wording for promotional letters mailed out by your employees.

2) Write a list of legal and ethical no-nos(1) for your employees. Describe by example the kind of representations they should not make about the cars they advertise. In each case, explain why.

Reference no: EM132258586

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