Least reducing its market share

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Apple has had some success in unseating Windows, or at least reducing its market share. Select the top two strategies, in order, that you believe have contributed to this success.

a. The introduction of OS X and the shift from PowerPC to Intel CPUs

b. Microsoft’s stumbles with Vista, and Windows 8.0

c. Apple fostering the perception of high quality hardware and software

d. Apple fostering the perception that Macs are easier to use, or “they just work”, versus new versions of Windows being difficult to use

e. Apple’s marketing of its products as a fun lifestyle experience, versus Microsoft’s marketing of features and functionality

Reference no: EM13735926

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