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Learning in the mba program

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Reference no: EM131464652

Write 300-600 words that respond to the following questions with your thoughts, ideas, and comments.

Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member  Guide, and Pettus, Chapters 5 and 6, identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.

Include in your assessment:

  • Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion) 
  • Approach to growth in terms of market penetration, development and product development as discussed by Pettus in Chapter 6.  
  • How your strategy can be achieved through CapSim decisions

APA standard, references, citation, and no plagiarism please

Reference no: EM131464652

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