Learn new attributes of the product-service

Reference no: EM131043955

Since Uber is considered a new product, consumers are required to learn new attributes of the product/service. Some consumers may be required to change their existing behavior and learn more about the service. What are different approaches to consumer learning? What would be the most appropriate learning model that Uber can use to promote this new product/service? Justify your answer.

Reference no: EM131043955

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