Learn from mass customization of tangible goods

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What can we learn from mass customization of tangible goods (e.g. Lands End or Dell) that can be applied to the mass customization of services? What makes customization easier or more difficult compared to tangible goods?

Reference no: EM13970671

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Learn from mass customization of tangible goods : What can we learn from mass customization of tangible goods (e.g. Lands End or Dell) that can be applied to the mass customization of services? What makes customization easier or more difficult compared to tangible goods?

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