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Learn about value chain management

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Reference no: EM132937985

You are the top manager of a start-up company that will produce innovative new flat screen displays for pc makers like apple and hp .

The flat screen display market is highly competitive , so there is considerable pressure to reduce costs. Also, pc makers are demanding ever-higher quality and better features to please customers. In addition , they demand that delivery of your product meet theirs production schedule needs . Functional managers want your advice on how to best meet these requirements, especially because they are in the process of recruiting new workers and building a production facility.

Questions

1. What kinds of techniques discussed in the chapter can help your functional managers to increase efficiency?

2. In what ways can these managers develop a program to increase quality and innovation?

3. What critical lessons do these managers need to learn about value chain management?

Reference no: EM132937985

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