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Leah Friend is trying to decide which of two different kinds of candy to sell in her retail candy store. One type is a name brand candy that will practically sell itself. The other candy is cheaper to purchase but does not carry an identifiable brand name. Ms. Friend believes that she will have to incur significant advertising costs to sell this candy. Several cost items for the two types of candy are as follows: Brandless Candy Name Brand Candy Cost per box $ 6.00 Cost per box $ 7.00 Sales commissions per box 1.00 Sales commissions per box 1.00 Rent of display space 1,500.00 Rent of display space 1,500.00 Advertising 3,000.00 Advertising 2,000.00 --------------------------------------------------------------------------------
Required: Identify each cost as being relevant or irrelevant to Ms. Friend's decision and indicate whether it is fixed or variable relative to the number of boxes sold. Cost Item Relevance Behavior Cost per box (Click to select)RelevantIrrelevant (Click to select)VariableFixed Sales commissions per box (Click to select)RelevantIrrelevant (Click to select)FixedVariable Rent of display space (Click to select)IrrelevantRelevant (Click to select)VariableFixed Advertising (Click to select)IrrelevantRelevant (Click to select)VariableFixed -------------------------------------------------------------------------------- check my workeBook Linkreferences
Hubbard argues that the Fed can control the Fed funds rate, but the interest rate that is important for the economy is a longer-term real rate of interest. How much control does the Fed have over this longer real rate?
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