Leading discovery commerce platform

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Reference no: EM132918334

On the company website, Birchbox is labeled "the leading discovery commerce platform." Founded by Hayley Barna and Katia Beauchamp, the company is an e-commerce venture specializing in beauty, grooming, and lifestyle products, with a subscription-based marketing strategy. Each month, subscribers receive samples in a mix of categories, determined by a profile that subscribers complete. Birchbox lists their business partners on a brand page on their website. If subscribers like the products they sample, they can then purchase more through Birchbox. The company has a point system that enables subscribers to enjoy discounts and other benefits. As one subscriber expressed it, "They send products I wouldn't necessarily spend money on, but once I get them, I realize I really like them."

Question 1 What risks are Barna and Beauchamp taking by giving away samples every month?

Question 2 If you owned a beauty product company, would you partner with Birchbox to market your products? Why or why not?

Question 3 What questions would you want to ask Birchbox before signing up to pay the subscription fee?

Reference no: EM132918334

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