Reference no: EM13983185 , Length: 7 Pages

Topic:
Leading and Managing within Organisations

No# of Pages:
7 pages (1,750 words)

Academic Level:
Master

Subject Area:
Business Management

Paper Style:
Harvard

No# of Sources Required:
16

Language:
English (U.K)

Details:
The essay question is in 2 parts

1) first part should focus on what does being a successful organisation mean? These should not just be characteristics listed, but critically evaluated to show how they can make the organisation successful. Also talk about strategy and achieving goals and objectives. Objectives state what needs to be achieved but strategies shows us how to get there. 

2) The organisation I have chosen is Nokia the phone company. Give background in to this, how in 1990s Nokia dominated the telecommunication market where they introduced the first handset with a green coloured screen and the game 'snake'. To demonstrate this use Porters 5 forces analysis on Nokia.
But now Apple and Samsung have taken over this market. Where did Nokia lag behind? In this part of the assignment focus on the Balance Scorecard. (this is key)
Use the balance scorecard as a performance indicator to highlight the areas where Nokia went wrong and Apple took a hold of.

For referencing, try not to just direct quote. Paraphrasing is better.

Essay Guideline

Assignment – Defining a Successful Organisation 

Use lecture notes, class discussions and wider academic literature to address the following questions: 

1 Define and discuss what being a successful organisation means. 

2 Use an example organisation to recommend appropriate performance indicators and

   justify your choices 

Core Text       Drucker P.F., Management Challenges for the 21^st Century, Butterworth-Heinemann, Oxford, 2011 (paperback).

Journals 

Leadership and Organisational Development Journal

Management of Personnel Quarterly

Organisation Development Journal

Performance Improvement Quarterly