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Unit V Article Review For this assignment, select and read a journal article on issues addressing public management and leadership roles and responsibilities in public agencies/organizations. The journal article you choose must be research oriented, such as those found in Public Administration Review (located in the Business Source Complete Database of the CSU Online Library). This means the article should cite other scholarly sources and have a bibliography at the end.
After reading the article, prepare a review of the article, and include the abstract from the journal article. Your review should be succinctly written in a descriptive and informative manner. Your assignment should summarize the essential contents and main ideas of the article.
Your review should be a minimum of one page in length in APA style. The cover page and the reference page are not included in the required page length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Briefly describe pricing for your example of product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? What revenue you need to break even and achieve profitability?
Design an entity-relationship model based on the following rules: A Customer can have one account, and an account can be owned by one customer. A Customer can watch many Streaming movies, and a streaming movie can be watched my many Customers. A Cust..
Locate one good example of social media use by a company and one bad example of social media use by a company.
A computer manufacturer currently has a 25 percent customer defection rate. Their accounting department estimates the incremental contribution to profit and overhead as 30 percent. Customers purchase computers every five years at an average cost of $..
Develop an MRP planning schedule showing gross and net requirements and order release and order receipt dates.
The University of Wisconsin sued Adidas over the severance pay issue, and in March 2013 Penn State turned up the heat by suspending its contract with the firm, giving it 60 days to rectify the situation. What happened?
Marginal net benefits are:
An enterprise’s best first step to identifying customers is: Make sure all departments have access to the identifying information a company already has, particularly front-line employees. Take an inventory of all customer data available in any electr..
Think about McGuire’s Persuasion Model and its four persuasion factors: 1. Source 2. Message 3. Channel 4. Receiver Which one of these four factors is most important to advertising? Why is it most important?
Is the PERT/cost system designed to identify critical schedule slippages and cost overruns early enough that corrective action(s) can be taken? How, when? Please be prepared to defend your response.
There are several ways to classify customer segment of visual reality. Discuss a 5-segment classification scheme and the motivations of the initial two segments. What is the Bass model for new product adoption and can it be used for guidance on prici..
What perceptual problems do managers need to overcome with failures? How can these perceptual problems be minimized? Describe the experiential learning process that companies, mentioned in this case study, apply to learn from their mistakes and failu..
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