Leadership position by developing brand loyalty

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Reference no: EM1310088

Q1. Niche strategy: Are companies that do not chase the market leaders, they target underserved customers also solve their problems. True / False

Give example of a company that has a niche strategy for their product.

Q2. Defensive strategy: Organizations maintain a leadership position by developing brand loyalty, mass distribution; also economies of scale also scope True / False

Give example of a company using defensive strategy:

Reference no: EM1310088

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