Leadership in the video game market to activision blizzard

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Reference no: EM132440332

"A Short History of Electronic Arts," "Electronic Arts" (Trip Hawkins)

"Activision Blizzard Reports December Quarter and Calendar Year 2011 Financial Results," PRNewswire, https://investor.activision.com, accessed on September 1, 2013."Activision Blizzard" (Robert A. Kotick)

Acting on a Strategic Vision:

Question 1. How might a SWOT analysis have helped Electronic Arts assess its slippage in the video game market? and how might Porter's generic strategies theory help to explain why Electronic Arts lost its leadership in the video game market to Activision Blizzard?

Reference no: EM132440332

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