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Leadership and ethics-managerial approach to marketing

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Reference no: EM133098419

(Leadership and Ethics) Discussion

1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?

2. Reflecting on the discussions, readings, intellipath content and assignments in this course, what are the most important leader, follower, cultural and situational characteristics that contribute to effective leadership? Why?

3. What role does technology play in the efficacy and influence of leadership in the 21st century?

(Managerial Approach to Marketing) Discussion

1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?

2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.

3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand.

4. What role does technology play in supporting your customer relationship management plan?

Reference no: EM133098419

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