Lead to switching to a different marketing channel

Assignment Help Business Economics

Reference no: EM131009859

Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Address the following: (a) Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the management of distribution in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking. (b) List and describe a process you would recommend to your selected firm to use in designing their channel strategy. Break it down to a step-by-step process and briefly describe each step. (c) Marketers sometimes switch their product's distribution to a different marketing channel. Why? Describe reasonable circumstances that might lead to switching to a different marketing channel. Give

Reference no: EM131009859

Questions Cloud

Supply and demand as well as demand and supply elasticity : In reference to supply and demand as well as demand and supply elasticity. What did you learn? Why is it important? How do the Economics concepts we just covered impact the economy, you and your family, your friends and your employer?

Define market efficiency and volatility : Market equilibrium. How is equilibrium established? Define market efficiency and volatility?

Determine the opportunity cost of additional production : Use the table to answer questions. Using the table provided in Step 1, answer the following questions in a one-page (250-word) document: Determine the opportunity cost of additional production at different outputs. Determine which particular combinat..

Good is used and to restrict others from using that good : The owner of a good has the right to decide how that good is used and to restrict others from using that good. This idea is known as:

Lead to switching to a different marketing channel : Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Address ..

How do properties leverage the unique qualities of the web : What is the common thread that links together most of the IAC/InterActiveCorp Web properties? How do the properties leverage the unique qualities of the Web?

What institutional barriers prevented amazon from flexing : What are Amazon’s firm-specific resources and capabilities in the United States and Japan? What institutional barriers prevented Amazon from flexing its muscle in Japan initially?

Cooperate to deliver superior value to the customer : What are some of the ways in which Barry Diller’s e-commerce online companies could cooperate to deliver superior value to the customer?

The national do-not-call registry program : Which governmental agencies are involved in the National Do-Not-Call Registry program? Which of the following global organizational structures represents a hybrid, dual-reporting structure? In which of the following cultures is self-interest ranked b..

User Account

All Pages