Reference no: EM133313523
Questions
1. Lead generation is a common digital marketing goal. Which of the following best describes a lead of a business?
a. A contact who has expressed interest in your product or offering (e.g., who comes to your for your content).
b. The number of followers in social media account.
c. A purchase that consumers made on website.
d. The number of likes of individua posting in social media account.
2. Which one of the following is true about structured vs. unstructured data?
a. Video data is structured data.
b. About half of the data on the Internet is structured.
c. A data set containing only numeric values is definitely structured.
d. Statistical analyses can only be performed on structured data.
3. What is NOT true about causality (causation)?
a. It can only be determined from an appropriately designed experiment.
b. It means that one event causes another event to occur.
c. Including a control group can help businesses accurately measure their campaign effectiveness.
d. It means there is a relationship or pattern between the values of two variables without any time order.