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The final phase of the New Product Development process is launching the new product in the market. Before full commercialisation can occur, it is important to conduct market testing.
a) As the Product Manager for your chosen organisation, critically assess the strategic launch planning process.
b) Evaluate the three methods of market testing and recommend an appropriate method for your organisation, with justification.
Provide adequate information about the product and organisation you select so that the marker can assess the appropriateness of your answer.
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A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
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