Launching new products in the market

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Question

Case Study 1: Launching new products in the market: The case of Lululemon Discuss the athleisure apparel industry in Canada. Discuss who are the major players in this industry. Describe the company history and the product portfolio. Provide information about their overall revenue and presence in Canada as well as world markets. What forces in external marketing environment influence the industry? Use CREST framework. Company related information can also be obtained from their website and annual report. Compare the company with at-least 2 direct and 3 indirect competitors. Use specific criteria for comparison. Discuss the sources of competitive advantage of company when compared to its competitors in Canada? The company has recently launched its menswear. Has it been successful in catering to the needs of this segment? What are the challenges that the company is facing with launch of new menswear apparel and why? What are some of the solutions?

Reference no: EM133680212

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