Launching a new brand of mobile phones

Assignment Help Other Subject
Reference no: EM133230794

Pomegranate Inc., already known as an electronics brand (but not for mobile phones), with an existing corporate and social media online presence, is launching a new brand of mobile phones. The target is high-income men and women, aged 34-45, who are digitally savvy and consume a mix of media types, from TV and radio to social media and online. The company is focused on achieving the following advertising objectives: 

Build brand awareness from 0% to 25% in one year among individuals 34-45 who buy mobile phones

Build brand consideration from 0% to 5% in one year among individuals 34-45 who buy mobile phones

What would be a simple media strategy to help Pomegranate achieve its objectives? (i.e, what would be a plan to achieve the advertising objective - what mix of media categories, and what mix of media channels)?

Reference no: EM133230794

Questions Cloud

Describe a public relations or marketing campaign : Describe a public relations or marketing campaign in the specific field of Technology Communications (IBM) and assess whether it succeeded or failed. Explain th
What is cannibalization rate of all-over natural shampoo : What is the cannibalization rate (the percentage of new product sales coming from an existing product) of All-Over Natural Shampoo on the Sassy brand?
Productive relationship with supervisor : Joe was having problems with his supervisor at work. Although he was doing his work on time and seemed to get along with everyone, the supervisor rarely gave hi
Determining the quantity that producers are willing : Determining the quantity that producers are willing and able to supply involves looking at what?
Launching a new brand of mobile phones : Pomegranate Inc., already known as an electronics brand (but not for mobile phones), with an existing corporate and social media online presence, is launching a
What are essential steps in creating a successful storefront : What part does your website play in this successful storefront and what steps would you advise for creating the optimum website?
Watch this film clip from the movie my big fat greek wedding : Here we see two families from different cultures and faith traditions being brought together to meet before a wedding. What went wrong when the families met? Wh
Creating a customer loyalty before shifting to an online : Do you believe that creating customer loyalty before shifting to an online and self-service model aided in the move to self-service technology?
Determinism approach address introduction of technology : In the blog, please consider the creation of GPS navigation technology. How might a technological determinism approach address the introduction of this technolo

Reviews

Write a Review

Other Subject Questions & Answers

  Identify the level of education in which you wish to serve

Identify the level of education in which you wish to serve (early childhood, elementary, middle school, and high school, adult). (I chose elementary).

  What controls should exist for inventory movements

What controls should exist for inventory movements at the local store level and the central office and Explain how the stocktake for Mighty Tools Hardware

  What are the nutritional challenges for the group

Select an ethnic minority group that is represented in the United States (American Indian/Alaskan Native, Asian American, Black/African American.

  Decision making and problem solving approaches

Utilise decision making and problem solving approaches to resolve and pre-empt range of problems on IT projects and Construct written and verbal approaches

  How the debt capacity of the governmental entity

Explain how the debt capacity of the governmental entity is determined. Evaluate the effect of refunding or reorganizing existing debt obligations.

  Review problem regarding the struggle

Many major strikes used military personnel during the struggle. Do you think this was fair? Was it ever neutral? Do you think it was ethical? Explain why.

  How treatment or the plan may have been different

Write on URI with acute asthma exacerbation conduct a literature search for two research articles that discuss various approaches to the treatment.

  Explain the situation and your perception of effectiveness

Explain the situation and your perception of the effectiveness of this method with respect to obtaining credible information.

  Describe conventions and attributes of your selected genre

Explain genre theory and describe the conventions and attributes of your selected genre. Identify a feature-length film that fits this genre and provide a basic summary of the movie. As you develop this summary, remember the differences between a f..

  What are the legal issues related to surveillance

What are the legal issues related to surveillance? Name a minimum of two, explaining why these might result in legal concerns? In addition, what steps must be.

  Which groups dominate iran and afghanistan

Which groups dominate Iran and Afghanistan

  Discuss some assumptions about transcultural nursing

Describe the contributions of Dr. Madeline Leninger in the development of cultural nursing. Mention and discuss some assumptions about transcultural nursing.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd