Launch tactics that include penetration pricing

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Reference no: EM132177468

1. Launch tactics that include penetration pricing, slow product deletion, risk-based promotion, and intensive distribution are appropriate for a product that is

low relative advantage, low compatibility.

high relative advantage, low compatibility.

high relative advantage, high compatibility.

low relative advantage, high compatibility.

2. Line additions in an established market focus on stimulating

primary demand.

replacement demand.

secondary demand.

selective demand.

3. Improving the odds of success in new products includes

screening out bad ideas early.

generating more new ideas.

focusing only on break-through innovations.

not screening out ideas

Reference no: EM132177468

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