Latent motives that might arise in purchasing

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Reference no: EM132138944

Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following: a) Yukon hybrid, b) Saks Fifth Avenue, c) Bose sound system, d) Kitten, e) Mercedes Benz convertible, f) iPhone.

Then, discuss the marketing actions you would take if you had evidence that this motive was widespread in your target market. Please explain it in 1000 words with real life examples.

Reference no: EM132138944

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