Latent and manifiested motives for purchashing cement

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1. Select a company that markets its products or services to you via direct marketing. This can include e-mails sent to you or materials sent through the mail.

How does the direct marketing effort influence your opinion of this company and/or your purchases?

2. Consumers are motivaed to make purchases through manifested and latent motives. Manifested motives are known and freely admitted whereas, latent are unknown or the consumer is reluctant to admit their motive

What are the latent and manifiested motives for purchashing cement?

Reference no: EM132256032

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